Re-branding Finance Active

Finance Active

Client Finance Active

Project Brand Platform

How could we enhance Finance Active’s business development and growth, while reaching out to different markets?

Finance Active charte

The challenge

Establish a solid brand platform as the basis for Finance Active’s new positioning.

Mechanism

01

Build a new brand platform aligned with Finance Active’s new ambitions

02

Redefine brand territory with a new logo, graphic charter and editorial guidelines

03

Redesign Finance Active’s website to drive the new digital strategy

Finance Active site web

A few figures

8

-month mission to fully implement the project

3

website bounce rate divided by 3

2

solution-orientated campaigns

A project?
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