Creating a video tutorial channel for OVH & VMWare

OVH et VMWare vidéos tutos

Client VMWare Leading international virtualisation specialist

Project Storytelling

How could we communicate technical information about OVH and VMWare offers to IT teams and technical managers? How could we tackle specialist topics without being boring?

OVH et VMWare vidéos tutos

The challenge

Create an offbeat video channel that shakes up the classic tutorial to appeal to a population overexposed to this kind format.

A few figures

01

Write tutorials and provide media training to establish a quirky, fun tone

02

Artistic vision for tutorials - decor, graphic presentation, tone & sound design

03

Film the tutorials live with a small 5-member technical team

A few figures

2

days to film 4 videos

4

videos tutorials

30K

views on YouTube in 6 months

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