Designing Capza’s new digital image

Client Capza Key player in private investment for SMEs & intermediary companies

Dispositif Website

How could we modernise Capza’s image by redefining the user experience in relation to the company’s main areas of expertise?

site web capza

The challenge

Connect with Capza’s core personas by playing with luxury codes and appealing to customers’ emotions.

Mechanism

01

Explore and define expectations and ambitions in relation to conversion

02

Emotive artistic stance breaking away from the uninspiring codes traditionally associated with the sector

03

Technical choices to simplify content management

A few figures

1

in-situ photo & video shoot

200

investments promoted

22%

visitors since website launch

A project?
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