Launch perfume packaging for Aptar’s Ritual Collection

Aptar Ritual Collection

Client Aptar Leading cosmetics and pharmaceutical packaging company

Dispositif Digital Campaign

Based an in-depth study on how consumers apply perfume, Aptar wanted to launch a digital campaign associating the packaging in the Aptar Ritual Collection with different perfuming gestures.

Aptar Ritual Collection

The challenge

Reach out to the marketing managers of major cosmetics brands through an inspirational tone of voice, high-end artistic approach, and by combining notoriety and lead detection.

Mechanism

01

Website featuring “big rock content” - dedicated landing page for each gesture and corresponding Aptar Ritual Collection packaging

02

Content in different formats including podcasts, articles and drawings

03

Lateral scrolling to effortlessly move from one gesture to the next with animation to create a more fluid experience

04

LinkedIn Ad videos to showcase the acquisition campaign and connect with the target audience in a professional context

05

Sponsored Instagram stories based on videos showing the gestures consumers use to apply perfume, bringing the experience into the private sphere

Aptar Ritual Collection

A few figures

2

webinars in 2 months

1,827

Aptar Ritual Collection samples ordered by sector giants like LVMH, L’Oréal & Unilever

15%

open rate for campaign emails

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