Reinventing CGI’s digital transformation barometer

CGI

Client CGI One of the leading international digital service companies

Project Digital Campaign

Each year, CGI interviews more than 1,000 clients across the world to identify tomorrow’s problems and build its strategic schedule. In recent years, this vast survey has been transformed into a sector-based barometer. How could we innovate the format to reach out to target audiences more effectively?

CGI baromètre transformation digitale

The challenge

Highlight the uniqueness of this exclusive content by showcasing different points of view and developing a targeted digital campaign.

CGI baromètre transformation digitale

Mechanism

01

Suggest a sector-based format and innovative features

02

Capitalise on all the interviews with clients, start-ups and experts

03

Support launch with sector-based campaign comprising 21 newsletters

A few figures

112

pieces of exclusive content

50

interviews with experts over 2.5 months

21

targeted sector-based newsletters

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