Tracking & KPIs
Measuring the performance of your digital campaign means fixing clear objectives and corresponding KPIs. And, implementing a tailored tracking system to monitor them.
Our expertise
Strategy
Let’s determine and quantify your campaign objectives in line with your business – notoriety, qualified contacts, sales or all of them?
From objectives to KPIs
Next step? Transform your objectives into measurable KPIs to determine how well your campaigns perform.
Co-construction
Are you ready to challenge our proposals to come up with the most comprehensive and relevant KPIs?
01
Consulting
Feasibility study
Our tracking geeks will check that the tracking action plan is not only feasible but also optimised.
Technical specifications
This document will outline your full tracking set-up including all the technical elements.
Set-up validation
Ready, steady… One last check to make sure your tracking system is tip-top and raring to go.
02
Roadmap
Access
With access to your tracking accounts, we can take care of everything for you.
Deployment
Time to get technical and deploy your tracking system based on the specifications.
Test & validate
Last but not least, we’ll test the full tracking set-up to ensure everything runs as smoothly as possible.
03
Technical implementation
