We love improvising and being spontaneous. But when it comes to producing content (in any format), we prefer to set a clear course of action and structure the approach to fully meet your business objectives. This is why strategic documents like your editorial or social media guidelines are so important in optimising your content marketing strategy.
Did you know that Indexel has a recording studio at its headquarters in Paris? We record podcasts and run webinars. And that’s not all. There are also photo and video shoots, TV recordings and interviews galore! And for New Wave fans, we also head outdoors to film on the move.
Over more than 20 years, we have made “editorialising content to sell better” our purpose. This resolutely journalistic approach has made us one of the pioneers of brand content in France in sectors ranging from IT to tourism and industry. Content that sells is interesting, informative and emotive, rather than self-serving. And we apply this principle to all content marketing formats, from eBooks and white papers to infographics, blog articles, Instagram stories and animated motion design videos.