Audiences & Retargeting

Identify and capitalise on receptive audiences to optimise the ROI of your campaigns. 

Our method


Identify & define

  • Identify

    Diving into the unique features of your company, activity and market will help identify existing and potential audiences.

  • KPIs

    Using the tracking tools and KPI implemented on your website, you can get all the data you need to create audience groups.

  • Define

    Now, it’s time to set out your different audiences and selection criteria in a dedicated document.


    Retargeting & look-alike

  • Technical tools

    Use these audience characteristics to establish the most appropriate retargeting approach.

  • Retargeting

    By targeting audiences that have already shown interest in your products or services, we can optimise your performance.

  • Look-alike

    And, to grow “interested” audiences, why not target internet users with a similar profile?

  • Deployment

    All set. We’ll add your retargeting and look-alike audiences to the platforms chosen for your digital campaign.


A project?
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