Bringing together different platforms, fun formats, creative concepts and high-quality content.
Reviewing your social media presence and carrying out a quick competitor benchmark will help target the strategy for your social media ads.
Notoriety or sales? Set clear objectives for every campaign and monitor them with tailored KPIs. Remember to clarify the sales cycle and conversion funnel as well.
How can you make your social media advertising campaign memorable and engaging? With a strong and somewhat disruptive creative concept. Don’t be afraid to stray off the beaten track.
Get your message across with relevant content, from videos to eBooks, webinars and podcasts. And fun formats – how about a story, carousel, slideshow or video ad?
What’s the best time to publish? What about retargeting? Driven by a test & learn mindset, we monitor different social platforms and hunt out best practices to develop highly efficient social media ads.
Which social media platforms should you use for your campaign – LinkedIn? Facebook? Or what about Snapchat? Together, we’ll choose the most adapted approach for your social media ad campaign.
Each social media platform has its own audience. Are you targeting a custom or look-a-like audience? What fits your personas and media budget? Let’s find out.
First step? Create or check your accounts on the chosen social media platforms.
Now it’s time to integrate all your campaign parameters including targeting, content and scheduling.
Before kick-off, we’ll make sure your tracking system is tip-top and aligned with your KPIs. And then monitor your social media advertising campaign with regular reports and dynamic dashboards.