Brand platforms

Reveal your unique DNA and distinctive shared vision and values to drive your brand.

Our method

Audit
We’ll review your existing communication tools, from online presence to tone of voice, as well as carrying out a competitor benchmark.
Management workshops
Run by our consultants, these workshops enable your management team to create the portrait of your ideal company, as if it were a real person. Is it a man or a woman? Conquering or caring? These sessions often reveal different points of view, generating passionate (and very constructive) debate.
Collaborator interviews
Interviewing a representative panel of collaborators offers you the opportunity to confront this ideal image with everyday perceptions. Often striking, the differences will help you build a coherent brand platform.
Customer & partner surveys
Asking your customers and partners for feedback is an invaluable starting point for building an effective communications plan to establish and reinforce your identity.

Defining your purpose
Why does your company exist? What makes your value proposition unique? It’s important to express a clear, long-term vision that sums up your ambitions and drives all your communication.
A not-so secret mission
How can your company make this vision a reality for customers? What are your main missions? What makes you distinctive?
Competitor insights
Once you’ve defined your vision and mission, it’s time to carry out a competitor benchmark to ensure they are unique. And, if necessary, adjust and refine them.

Tone of voice
This means translating the personality of your company into a unique voice, which is present and easy to identify in all your messages, whatever the format. This voice will help you stand out from competitors.
Lexicon
What’s in word? The editorial specialists at our consulting agency will help you apply your tone of voice - including a glossary of keywords for different usages and target audiences – to bring your brand platform to life.
Content format
A blog article, video or eBook? Based on your target audiences and communication objectives, the Indexel agency will recommend the most adapted and impactful formats.