Social media strategy

Do you dream of having large, highly motivated communities on social media? Not sure where to start when building your SMO strategy?

Our method


Strategic audit

  • Strategy

    We’ll explore the social media platforms you’ve chosen for your business objectives. Before evaluating how relevant they are in relation to your ecosystem and what you want to achieve.

  • Targets

    It’s important to look at your communities on different social media platforms in terms of number of members and engagement.

  • Content

    Next step? Analyse your social media content to determine how often it’s shared and commented by your community.

  • Ambassadors

    Then it’s time to establish (and boost) how comfortable your collaborators are using social media and get them more involved in your social media strategy.


    Competitor benchmark

  • Competitors

    Measuring the communities of your main competitors - including SMO targets, posted content, level of community involvement and coherence – will give you invaluable insights.

  • Influencers

    Influencers We’ll map out and identify relevant influencers with high potential for partnerships and inspiration, as well as similar target audiences.

  • Mapping

    Carrying out a benchmark will enable you to situate yourself in relation to competitors and influencers in order to fix achievable objectives and KPI in line with your ambitions.




  • Targets

    Together, we’ll determine your target audiences and create personas detailing their personalities, interests and how they use social media.

  • KPIs

    It’s time to set your key performance indicators including engagement rate, number of fans, and traffic increases via social media. Channels

  • Channels

    Which social media channels are best for publishing your content? Professional ones (LinkedIn or Viadeo) or more general platforms (Facebook, Twitter, Instagram and Snapchat)? We’ll help you choose the right channels and adapt your content.

  • Developing your community

    Together, we’ll pick and implement the most appropriate ways to build your community. As well as support your acquisition strategy to attract and retain fans.



Community management

  • Community management by Indexel

    Chez Indexel, nos consultants en marketing digital assurent le community management de vos pages, en binôme avec un directeur artistique.

  • Formation

    À partir d’une charte SMO formalisée par nos experts, nous formons vos équipes communication pour qu’elles deviennent totalement autonomes sur le community management de vos pages.

  • Social selling

    Non seulement nous sensibilisons vos commerciaux en les intégrant à notre réflexion stratégique, mais nous les formons surtout au social selling pour qu’ils soient en mesure de détecter des leads via les réseaux sociaux.

Indexel seduced us with its editorialised approach. We quickly adhered to the concept, as did our internal teams. This kind of cohesion was a major asset for such an ambitious project.

Astrid Mayo Communications Manager

A project?
Contact our expert