01
Consolidate different databases and integrate Webmecanik’s marketing automation tool
Accelerating acquisition for Renault Sport
Client Renault Sport Renault subsidiary
Project Digital Campaign
To generate traffic on its BtoB and BtoC, Renault Sport wanted to use targeted newsletters and emails. The problem? Sparse databases on different tools made it impossible to carry out detailed segmentation and get to know the target audiences better.
The challenge
Reach out to 250,000 contacts and offer a new experience with each email newsletter.
Mechanism
02
Create an email newsletter builder to give marketing teams freedom and optimise delivery
03
Support Renault Sport marketing teams in learning how to use Webmecanik
A few figures
35
different email newsletter every year
250K
BtoC and BtoB contacts
75%
open rate for some newsletters
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