Website featuring “big rock content” - dedicated landing page for each gesture and corresponding Aptar Ritual Collection packaging
Launch perfume packaging for Aptar’s Ritual Collection
Client Aptar Leading cosmetics and pharmaceutical packaging company
Project Digital Campaign
Based an in-depth study on how consumers apply perfume, Aptar wanted to launch a digital campaign associating the packaging in the Aptar Ritual Collection with different perfuming gestures.
Reach out to the marketing managers of major cosmetics brands through an inspirational tone of voice, high-end artistic approach, and by combining notoriety and lead detection.
Content in different formats including podcasts, articles and drawings
Lateral scrolling to effortlessly move from one gesture to the next with animation to create a more fluid experience
LinkedIn Ad videos to showcase the acquisition campaign and connect with the target audience in a professional context
Sponsored Instagram stories based on videos showing the gestures consumers use to apply perfume, bringing the experience into the private sphere
A few figures
webinars in 2 months
Aptar Ritual Collection samples ordered by sector giants like LVMH, L’Oréal & Unilever
open rate for campaign emails
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