01
Job-role workshops to better understand internal dynamics, evangelise and define synergies for a new digital strategy
Completely redesigning INA’s training portal
Client Ina French National Audio-Visual Institute
Project Consulting
How could we boost turnover for INA’s consulting and training offer as part of the institute’s digital transformation?
The challenge
Redefine the sales cycle by capitalising on all the possibilities offered by digital to reshape the job roles involved in commercialising and repositioning INA’s training programmes.
Mechanism
02
Co-construct the user experience based on the zoning defined for the new website
03
Adapt the new strategy for social media
A few figures
6
role-based workshops with all stakeholders
9
personas and user paths
20
unique templates created & tested
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