01
Write tutorials and provide media training to establish a quirky, fun tone
Creating a video tutorial channel for OVH & VMWare
Client VMWare Leading international virtualisation specialist
Project Storytelling
How could we communicate technical information about OVH and VMWare offers to IT teams and technical managers? How could we tackle specialist topics without being boring?
The challenge
Create an offbeat video channel that shakes up the classic tutorial to appeal to a population overexposed to this kind format.
A few figures
02
Artistic vision for tutorials - decor, graphic presentation, tone & sound design
03
Film the tutorials live with a small 5-member technical team
A few figures
2
days to film 4 videos
4
videos tutorials
30K
views on YouTube in 6 months
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