01
List challenges relating to each vertical and integrate into thematic notebooks
Creating a collection of thematic e-notebooks for Gfi
Client Inetum (Gfi) ESN Européenne
Project Editorial Strategy
How could we help Gfi establish strong connections with different target markets? In a constantly evolving market, it was essential for Inetum-Gfi to make its voice heard, particularly in relation to key verticals like retail, digital banking, industry 4.0, innovation and smart city. But not any old how.
The challenge
Bring key messages to life to communicate more and better about Gfi’s expertise.
Mechanism
02
Highlight and valorise expertise through internal and external experts
03
Create “snackable content” for social media, newsletter and professional tradeshows
A few figures
15K
sectorial newsletters sent each month
33K
thematic notebooks distributed
15%
increase in website organic traffic
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