Creating the Certivéa OsmoZ label for work life quality

Certivea OsmoZ

Client Certivéa French leader in the evaluation and certification of non-residential buildings

Project Branding

How could Certivéa position itself in the highly competitive quality of work life market (QWL)? As a leading expert in evaluating and certifying non-residential building, Certivéa wanted to create its own QWL label.

Certivea OsmoZ

The challenge

Launch a label from scratch for Certivéa’s traditional market (building managers and promotors), while also targeting HR.

Certivea OsmoZ

Mechanism

01

Choose the name (Certivéa OsmoZ) and define branding

02

Create a dedicated website + app featuring QWL self-diagnostics

03

Implement an acquisition (social ads & Google ads) and nurturing strategy

Certivea OsmoZ
Certivea OsmoZ Mon Profil
Certivea OsmoZ
Certivea OsmoZ

A few figures

2,300

diagnostics for qualified targets

43

on-going projects

7

projects have already received Certivéa OsmoZ label

Certivea OsmoZ

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