Choose the name (Certivéa OsmoZ) and define branding
Creating the Certivéa OsmoZ label for work life quality
Client Certivéa French leader in the evaluation and certification of non-residential buildings
How could Certivéa position itself in the highly competitive quality of work life market (QWL)? As a leading expert in evaluating and certifying non-residential building, Certivéa wanted to create its own QWL label.
Launch a label from scratch for Certivéa’s traditional market (building managers and promotors), while also targeting HR.
Create a dedicated website + app featuring QWL self-diagnostics
Implement an acquisition (social ads & Google ads) and nurturing strategy
A few figures
diagnostics for qualified targets
projects have already received Certivéa OsmoZ label
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