Explore and define expectations and ambitions in relation to conversion
Designing Capza’s new digital image
Client Capza Key player in private investment for SMEs & intermediary companies
How could we modernise Capza’s image by redefining the user experience in relation to the company’s main areas of expertise?
Connect with Capza’s core personas by playing with luxury codes and appealing to customers’ emotions.
Emotive artistic stance breaking away from the uninspiring codes traditionally associated with the sector
Technical choices to simplify content management
A few figures
in-situ photo & video shoot
visitors since website launch
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