01
Workshop with management, marketing and sales based on gamification through a speedboat concept to identify precise needs and objectives
Digital consulting & new website for Arkea Lending Services
Client Arkea Lending Services B2B financing platform that certifies private debt solutions
Project Consulting Mission
Arkea Lending Services wanted to reinforce its digital presence and promote its online B2B financing platform for borrowers, lenders and consultancies.
The challenge
Create a new website addressing different target audiences to boost signup to the platform and makes life easier for the sales and admin teams.
Mechanism
02
In-depth study of the brand’s digital strategies to map and position Arkea Lending Services
03
Different personas to explore expectations and how the site could improve Arkea Lending Services’ digital experience
04
Collaborative workshop with Arkea Lending Services teams to design different navigation paths and anticipate future acquisition campaigns
05
Website based on all the recommendations from the different workshops and studies
A few figures
1
1 in-situ photo and video shoot
200
200 investments promoted
22%
+22% visitors since website launch
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