Digital consulting & new website for Arkea Lending Services

Arkea Lending Services

Client Arkea Lending Services B2B financing platform that certifies private debt solutions

Project Consulting Mission

Arkea Lending Services wanted to reinforce its digital presence and promote its online B2B financing platform for borrowers, lenders and consultancies.

Arkea Lending Services

The challenge

Create a new website addressing different target audiences to boost signup to the platform and makes life easier for the sales and admin teams.

Mechanism

01

Workshop with management, marketing and sales based on gamification through a speedboat concept to identify precise needs and objectives

02

In-depth study of the brand’s digital strategies to map and position Arkea Lending Services

03

Different personas to explore expectations and how the site could improve Arkea Lending Services’ digital experience

04

Collaborative workshop with Arkea Lending Services teams to design different navigation paths and anticipate future acquisition campaigns

05

Website based on all the recommendations from the different workshops and studies

Arkea Lending Services

A few figures

1

1 in-situ photo and video shoot

200

200 investments promoted

22%

+22% visitors since website launch

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