01
Indexel journalist attended the event to collect material to write an eBook
From event to content with Oracle French Connection
Client Oracle Leading database management service
Project Editorial Strategy
How could we prolong one of Oracle’s main events to optimise ROI? Oracle French Connection brings together more than 200 people every year to discuss and promote HR innovation. The theme for the latest edition? Artificial Intelligence.
The challenge
Condense insights from Oracle French Connection into an eBook to reach out to French HR managers after the event.
Mechanism
02
Publish and promote the eBook in Oracle’s ecosystem and for French HR managers
03
Support the launch with a sector-based campaign comprising 21 newsletters
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