From event to content with Oracle French Connection

Oracle French Connection Paris

Client Oracle Leading database management service

Project Editorial Strategy

How could we prolong one of Oracle’s main events to optimise ROI? Oracle French Connection brings together more than 200 people every year to discuss and promote HR innovation. The theme for the latest edition? Artificial Intelligence.

Oracle French Connection

The challenge

Condense insights from Oracle French Connection into an eBook to reach out to French HR managers after the event.


Oracle French Connection ebook



Indexel journalist attended the event to collect material to write an eBook


Publish and promote the eBook in Oracle’s ecosystem and for French HR managers


Support the launch with a sector-based campaign comprising 21 newsletters

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