Launching a new product on LinkedIn for Diana Food

Diana Food

Client Diana Food Company specialising in nutritional solutions for the agri-food industry

Project Digital Campaign

Diana Food wanted to launch a new powder chicken product for different applications e.g. stock, cubes, sauces, pre-cooked dishes, soups, snacks, and transformed meat.

Diana Food

The challenge

Reach out to very different target audiences with a technical, specialised product – in a limited space of time – to convert contacts into leads.



LinkedIn campaign based on in-depth segmentation and different activations


Landing page detailing product advantages with a strong call to action


Nurturing strategy using Webmecanik marketing automation tool + collaborative workshop to design scenarios and conversion funnel

Diana Food

A few figures


impressions in 2 months for LinkedIn ads


clicks on LinkedIn ads


average open rate for promotional & nurturing emails

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