LinkedIn campaign based on in-depth segmentation and different activations
Launching a new product on LinkedIn for Diana Food
Client Diana Food Company specialising in nutritional solutions for the agri-food industry
Project Digital Campaign
Diana Food wanted to launch a new powder chicken product for different applications e.g. stock, cubes, sauces, pre-cooked dishes, soups, snacks, and transformed meat.
Reach out to very different target audiences with a technical, specialised product – in a limited space of time – to convert contacts into leads.
Landing page detailing product advantages with a strong call to action
Nurturing strategy using Webmecanik marketing automation tool + collaborative workshop to design scenarios and conversion funnel
A few figures
impressions in 2 months for LinkedIn ads
clicks on LinkedIn ads
average open rate for promotional & nurturing emails
Tell us more - we love challenges