Marketing performance in Sellsy’s DNA

Client Sellsy Software Editor

Project Campaign

Sellsy is on the rise. To maintain its sustained growth rate in a market as competitive as that of integrated management solutions, the young French editor has been reaping the fruits of a well-calibrated acquisition strategy since 2018.

sellsy illustration

The challenge

Continuously generate qualified leads to feed the sales pipe while protecting the Sellsy brand from global competition.

sellsy illustration



To set up the Google and Microsoft Ads campaigns, Indexel ensures the overhaul of the accounts and advises on the creation of ads or the choice of landing pages.


Ongoing optimization on the best lead acquisition or brand protection tactics.


Regular reviews of the strategy through video points every other week and formal monthly reports.

Key figures

26 M+



of users sent to the website



For 3 years, Indexel’s support has enabled us to develop our online acquisition strategy. We are continuously optimizing campaigns to increase their performance and progress in test & learn or new opportunities. Protecting our brand is a very important issue on which we are able to optimize costs. This is a real winning collaboration

Mélanie Jonniaux Chief Marketing Officer

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