01
Full editorial audit of Galieo’s blog to identify the most (and least) effective content
New editorial positioning for Galigeo
Client Galigeo Leading editor of Predictive Location Intelligence solutions
Project Editorial Strategy
With extensive expertise in predictive geographical intelligence, Galigeo realised that its audience had diversified since launching its technologies for an extremely technical target audience.
The challenge
Redirect Galieo’s sales strategy using targeted marketing content.
Mechanism
02
Marketing strategy based on new editorial stance and long-term blog vision showcasing experts
03
Consulting and workshops to optimise the SEO strategy for the new Galigeo website
04
Help Galigeo rewrite web content in line with editorial strategy and SEO objectives
05
Create an eBook about geomarketing to target the high-potential retail sector
A few figures
35%
increase in sessions in the first 3 months
60
pieces of content created
74%
of visits via SEO
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