Full editorial audit of Galieo’s blog to identify the most (and least) effective content
New editorial positioning for Galigeo

Client Galigeo Leading editor of Predictive Location Intelligence solutions
Project Editorial Strategy
With extensive expertise in predictive geographical intelligence, Galigeo realised that its audience had diversified since launching its technologies for an extremely technical target audience.
The challenge
Mechanism
Marketing strategy based on new editorial stance and long-term blog vision showcasing experts
Consulting and workshops to optimise the SEO strategy for the new Galigeo website
Help Galigeo rewrite web content in line with editorial strategy and SEO objectives
Create an eBook about geomarketing to target the high-potential retail sector

A few figures
increase in sessions in the first 3 months
pieces of content created
of visits via SEO
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