New editorial positioning for Galigeo

Galigeo

Client Galigeo Leading editor of Predictive Location Intelligence solutions

Project Editorial Strategy

With extensive expertise in predictive geographical intelligence, Galigeo realised that its audience had diversified since launching its technologies for an extremely technical target audience.

The challenge

Redirect Galieo’s sales strategy using targeted marketing content.

Mechanism

01

Full editorial audit of Galieo’s blog to identify the most (and least) effective content

02

Marketing strategy based on new editorial stance and long-term blog vision showcasing experts

03

Consulting and workshops to optimise the SEO strategy for the new Galigeo website

04

Help Galigeo rewrite web content in line with editorial strategy and SEO objectives

05

Create an eBook about geomarketing to target the high-potential retail sector

Galigeo

A few figures

35%

increase in sessions in the first 3 months

60

pieces of content created

74%

of visits via SEO

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