01
Collect and publish newsletter content for sales teams on the new website
Boosting the Renault Sport Cars sales network
Client Renault Sport Renault subsidiary
Project Sales Network
Renault Sport Cars wanted to replace a print newsletter that focused on product news and sales figures. Ill-adapted to the (sometimes confidential) information shared and costly to deliver to dealerships around the world, the format was no longer appropriate.
The challenge
How could we create a strong connection between the brand and dealership sales teams to drive sales?
Mechanism
02
Add log-in access for sales figures for greater confidentiality
03
Route monthly newsletter via Webmecanik’s marketing automation tool, already used by Renault Sport for other projects
04
Facilitate content creation with an ergonomic interface for adding multi-lingual content quickly (website & newsletter available in 5 languages)
05
Digitalise the newsletter to measure performance using statistics from the marketing automation tool
A few figures
45%
average open rate for newsletters
24
editions produced in one year
5
languages for each edition
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