Boosting the Renault Sport Cars sales network

Renault sport cars

Client Renault Sport Renault subsidiary

Project Sales Network

Renault Sport Cars wanted to replace a print newsletter that focused on product news and sales figures. Ill-adapted to the (sometimes confidential) information shared and costly to deliver to dealerships around the world, the format was no longer appropriate.

Renault sport cars

The challenge

How could we create a strong connection between the brand and dealership sales teams to drive sales?



Collect and publish newsletter content for sales teams on the new website


Add log-in access for sales figures for greater confidentiality


Route monthly newsletter via Webmecanik’s marketing automation tool, already used by Renault Sport for other projects


Facilitate content creation with an ergonomic interface for adding multi-lingual content quickly (website & newsletter available in 5 languages)


Digitalise the newsletter to measure performance using statistics from the marketing automation tool

Renault sport cars

A few figures


average open rate for newsletters


editions produced in one year


languages for each edition

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