Define a new brand platform in line with Sogaris’ identity and new strategy
New brand identity for Sogaris
Client Sogaris Leader de la logistique urbaine
Project Brand Platform
How could we reinforce Sogaris’ identity and new strategic positioning as the Greater Paris urban mobility specialist? How could we project an image aligned with the different themes at the heart of Sogaris’ 10-year strategic plan?
Align Sogaris’ DNA with its strategic ambitions.
Create a new logo and graphic charter as the basis for the communications strategy
Define editorial guidelines to communicate and reinforce this new positioning
A few figures
workshops to align the brand’s values and strategy
-month mission to fully implement
communications campaign with positive feedback
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