01
Define a new brand platform in line with Sogaris’ identity and new strategy
New brand identity for Sogaris
Client Sogaris Leader de la logistique urbaine
Project Brand Platform
How could we reinforce Sogaris’ identity and new strategic positioning as the Greater Paris urban mobility specialist? How could we project an image aligned with the different themes at the heart of Sogaris’ 10-year strategic plan?
The challenge
Align Sogaris’ DNA with its strategic ambitions.
Mechanism
02
Create a new logo and graphic charter as the basis for the communications strategy
03
Define editorial guidelines to communicate and reinforce this new positioning
A few figures
4
workshops to align the brand’s values and strategy
6
-month mission to fully implement
1
communications campaign with positive feedback
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