Strong, disruptive creative concept to drive the campaign
PASàPAS: boosting migration to SAP S/4 HANA
Client PASàPAS Leading French ERP support provider
Project Digital Campaign
SAP’s previous ERP will no longer be supported from 2025. To avoid a backlog in 2024, PASàPAS wanted to encourage customers (and prospects) to migrate to S/4 HANA in advance.
Make PASàPAS stand out to generate preference at a time when all ERP integrators are trying to get their messages across.
Multiple content and formats to evangelise about the product – podcasts, eBooks & events
Digital campaign to generate traffic to the landing pages via LinkedIn Ads & Google Ads
A few figures
eBooks downloaded by highly qualified contacts in 1 month
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