PASàPAS: boosting migration to SAP S/4 HANA

PASaPAS

Client PASàPAS Leading French ERP support provider

Project Digital Campaign

SAP’s previous ERP will no longer be supported from 2025. To avoid a backlog in 2024, PASàPAS wanted to encourage customers (and prospects) to migrate to S/4 HANA in advance.

PASaPAS SAP S/4 HANA

The challenge

Make PASàPAS stand out to generate preference at a time when all ERP integrators are trying to get their messages across.

PASaPAS

Le dispositif

01

Strong, disruptive creative concept to drive the campaign

02

Multiple content and formats to evangelise about the product – podcasts, eBooks & events

03

Digital campaign to generate traffic to the landing pages via LinkedIn Ads & Google Ads

PASaPAS-banane
PASaPAS-prune
PASaPAS-kiwi
PASaPAS-abricot
PASaPAS-ananas
PASaPAS-litchi

A few figures

113K

impressions

115

eBooks downloaded by highly qualified contacts in 1 month

19

projects detected

PASaPAS ebook

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