Two white books and various articles for each target audience
Reaching out to different BtoB targets with Aptar SkinProtect
Client Aptar Leading cosmetics and pharmaceutical packaging company
Project Digital Campaign
How could we make Aptar’s new SkinProtect tube packaging appealing to different target audiences? Designed for large cosmetics groups, the product needed to appeal to marketing and R&D departments.
Address two target audiences and collect leads in a domain where the decision-making processes are often long.
Nurturing emails to maintain the database and introduce the product
LinkedIn sponsoring to promote the Aptar SkinProtect landing page & eBooks
impressions on LinkedIn over 4 months
eBooks downloads by sector giants like LVMH, L’Oréal and Unilever
highly qualified leads
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