Reaching out to different BtoB targets with Aptar SkinProtect

Aptar Skin Protect

Client Aptar Leading cosmetics and pharmaceutical packaging company

Project Digital Campaign

How could we make Aptar’s new SkinProtect tube packaging appealing to different target audiences? Designed for large cosmetics groups, the product needed to appeal to marketing and R&D departments.

aptar skin protect packaging

The challenge

Address two target audiences and collect leads in a domain where the decision-making processes are often long.



Two white books and various articles for each target audience


Nurturing emails to maintain the database and introduce the product


LinkedIn sponsoring to promote the Aptar SkinProtect landing page & eBooks

aptar skin protect ebooks

En chiffres


impressions on LinkedIn over 4 months


eBooks downloads by sector giants like LVMH, L’Oréal and Unilever


highly qualified leads

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