01
Two white books and various articles for each target audience
Reaching out to different BtoB targets with Aptar SkinProtect
Client Aptar Leading cosmetics and pharmaceutical packaging company
Project Digital Campaign
How could we make Aptar’s new SkinProtect tube packaging appealing to different target audiences? Designed for large cosmetics groups, the product needed to appeal to marketing and R&D departments.
The challenge
Address two target audiences and collect leads in a domain where the decision-making processes are often long.
Mechanism
02
Nurturing emails to maintain the database and introduce the product
03
LinkedIn sponsoring to promote the Aptar SkinProtect landing page & eBooks
En chiffres
28K
impressions on LinkedIn over 4 months
196
eBooks downloads by sector giants like LVMH, L’Oréal and Unilever
10+
highly qualified leads
Also discover
Virtual kick-off for Avanade – like on TV!
Avanade
Livestreaming
Launch perfume packaging for Aptar’s Ritual Collection
Aptar
Digital Campaign
A project?
Let's talk
Tell us more - we love challenges