Smart digital mechanism combining blog articles, personalised newsletters and emails
Reinforcing CGI’s position as a software solution editor
Client CGI One of the leading international digital service companies
Project Digital Campaign
How could CGI position itself as a solution editor in an already saturated market? As a leading digital service provider, CGI wanted to promote ITModernisation360 to generate more leads. The challenge? Convincing IT Directors.
Incite curiosity and promote ITModernisation360 to IT Directors with a highly personalised marketing campaign.
Gentle nurturing drawing on the habits of identified personas
Highly targeted 52-page book as a lead magnet to convince IT Directors
A few figures
average email open rate
leads during the campaign
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