Reinforcing CGI’s position as a software solution editor

CGI

Client CGI One of the leading international digital service companies

Project Digital Campaign

How could CGI position itself as a solution editor in an already saturated market? As a leading digital service provider, CGI wanted to promote ITModernisation360 to generate more leads. The challenge? Convincing IT Directors.

The challenge

Incite curiosity and promote ITModernisation360 to IT Directors with a highly personalised marketing campaign.

Mechanism

01

Smart digital mechanism combining blog articles, personalised newsletters and emails

02

Gentle nurturing drawing on the habits of identified personas

03

Highly targeted 52-page book as a lead magnet to convince IT Directors

CGI ITModernisation360

A few figures

18

interviews

20%

average email open rate

86

leads during the campaign

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