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Agence conseil & communication digitale

A new kind of employer brand

What if 2020 was “year zero” for employer brand? Change is in the air, so let’s explore how to transform yours into an asset and selling point.

Agence conseil & communication digitale

Understanding GDPR

The General Data Protection Regulation (GDPR) has revolutionised the way we collect and use personal data. Calling all web marketers! Find out why you should take it seriously and how to comply – without pulling all your hair out.

Agence conseil & communication digitale

The best KPIs for your notoriety campaigns

Metrics are more precise and numerous than ever. Find out how they can make you more efficient and relevant with Indexel Data Science’s handcrafted eBook.

Agence conseil & communication digitale

Start writing compelling web articles. Today.

It isn’t always easy to get your digital juices flowing. Discover an array of tips to write with more clarity, conviction and emotion – structure, SEO, tone, style, font, editorial stance, formats, storytelling. And it doesn’t stop there.

Agence conseil & communication digitale

The secret recipe for high-impact digital videos

Videos are the king of the web. Ever more targeted and specialised, they’re great at splashing stories across our screens. Discover how to capitalise on this potential in your digital strategy.

Agence conseil & communication digitale

What do SEO & content marketing have in common?

Increasingly inseparable, content marketing and SEO are powerful allies for generating leads, increasing brand notoriety and driving turnover. But, how can you ensure they stay in sync with your business objectives?

Agence conseil & communication digitale

HR marketing made easy & effective

Human Resources is on the move – from talent wars to new digital usages and business model transformation. Staying one step ahead of the talent requires a structured yet innovative approach to communication.

Agence conseil & communication digitale

IT Marketing made easy & effective

Asserting the importance of IT and professionalising the way you communicate with users is no longer optional. 58% of managers consider the IT department as a potential partner. But not an automatic one. Others see you as a hinderance. It’s time to act!

Agence conseil & communication digitale

How to build a B2B social media strategy that works

As an essential component in your content strategy, B2B social media is the key to growing and connecting with your community of clients and prospects. Follow our 8-step plan to make yours a success.

Agence conseil & communication digitale

Are Digital Marketing and IT a match made in heaven?

Many IT stakeholders – from editors to constructers, integrators and service providers - have understood that business development can capitalise digital marketing to attract, convince and generate loyalty. Are you one of them?

Agence conseil & communication digitale

Why marketing automation?

What if, like Amazon, you knew your prospects in advance? And, what if your sales teams were able to attribute early sales stages to friendly robots? Welcome to the wonderful world of marketing automation!

Agence conseil & communication digitale

Beyond the shop window: how to optimise your corporate website

As one of the cornerstones of any web 2.0 digital strategy, your corporate website is no longer simply a showcase. Designed as a tool that serves your business model, its mission is to convert visitors, so they take the next step.

Agence conseil & communication digitale

How can editorial content help you sell, a lot?

More than ever, content is capable of optimising every step of the sales process. How can you use yours to drive business? Dive in to find out

Agence conseil & communication digitale

THE new rules for identity & reputation

On the ground and the net, business development is underpinned by a brand’s image and reputation. And how well you manage both. Keep reading to discover top tips and practical examples.

Agence conseil & communication digitale

Website redesigns made easy & effective

Redesigning a website involves a host of tasks and choices – from ergonomics to graphic design, choice of CMS, SEO & SEA, editorial strategy, CRM integration and hosting. How do you make sure nothing gets missed off the list? Our specifications template is ready and waiting.