01
Suggest a sector-based format and innovative features
Reinventing CGI’s digital transformation barometer
Client CGI One of the leading international digital service companies
Project Digital Campaign
Each year, CGI interviews more than 1,000 clients across the world to identify tomorrow’s problems and build its strategic schedule. In recent years, this vast survey has been transformed into a sector-based barometer. How could we innovate the format to reach out to target audiences more effectively?
The challenge
Highlight the uniqueness of this exclusive content by showcasing different points of view and developing a targeted digital campaign.
Mechanism
02
Capitalise on all the interviews with clients, start-ups and experts
03
Support launch with sector-based campaign comprising 21 newsletters
A few figures
112
pieces of exclusive content
50
interviews with experts over 2.5 months
21
targeted sector-based newsletters
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